San Elijo Lagoon Public Awareness Campaign

THE INSPIRATION San Elijo Lagoon Conservancy is steward to a 900-acre ecological reserve. The estuary stretches from the coast under Interstate 5 where 250,000 drivers pass daily. THE GOAL Bring attention to the importance of wetlands, so I designed a public awareness campaign. GRANT RECIPIENTS Jennifer Buckner and Carol Kerr applied for and received a Sappi Paper “Ideas That Matter” $19,678 grant

PROPOSAL NETS CONFERENCE SELECTION The National Association of Science Writers was bidding on a world conference. At Carol Kerr Graphic Design, I designed an informative and vibrant 46-page bound bid presentation with the theme “Bridging Science and Societies.” The content was comprehensive, and the visuals were compelling. It was the key tool in San Francisco’s successful selection as the 2017 de

MATERIALS SUPPORTED THE JOURNEY as EIS grew from an after-school club to a 15,000 sq. ft. facility. 1) A CAPITAL CAMPAIGN At Carol Kerr Graphic Design, I created fundraising materials that helped raise $6 million for building construction. 2) FLOOR MURALS Lively designs conceived by Jain Malkin and illustrated by Linda Roberts were produced by Precision Waterjet using my mechanical art. 2) BRANDIN

SIGNAGE INCREASED PROFIT AND ATTENDANCE Gorgeous orchid photos, complementary colors, and simple messaging were critical to designs for broad public appeal. After seven years of stagnant growth, this wayfinding system with flags, signs, sandwich boards, and banners increased event sales by 41% and walk-in attendance by 37%. Through polled attendees and stats, the Orchid Society found more attended